Successful market gardening is just as much about planning, marketing, and management as it is about gardening!Įven if you grow AWESOME veggie, you have to let people know you have a superior product you do that through marketing.Īnd you need to be able to set income goals (planning) and then put the systems in place to achieve those goals (management). How was it possible that we had literally more than TWICE the sales from our garden? Here's how:ĭespite being a good grower and a hard worker, my friend the beginning market gardener forgot one thing: That's a difference of $5000 between two very similar gardens! Huh! How about that? Sales from her first garden were about $ 4000.
In our start-up year, sales from our first garden were about $ 9000 So, with all those similarities, you would think we had similar success as well. my friend worked as hard we we did at our garden, and maybe harder she was REALLY passionate and excited about her first market garden.we grew many of the same kinds of vegetables, using seeds we bought from the same seed houses.we use similar growing techniques in fact my friend grew many vegetables EXACTLY like we did, because she learned how from us.we have similar soil and growing conditions our gardens are only about 2 miles apart.our gardens were about the same size hers was actually a bit larger than ours (she was eager and ambitious).My friend's first season as a market gardener was a lot like our first season at New Terra Farm: You may find it hard to believe that one mistake could cost so much, but I can verify it is true. she made a mistake her first year that cost her about $5000 in lost sales! She was passionate about growing great organic vegetables, she was a hard worker, and in fact she learned a lot about successfully growing for market.īut. In fact, she worked on my farm to learn the business. I have a good friend and neighbour who started market gardening after I did. L et me tell you the story of a beginning market gardener's big mistake. Privacy policy: it's just between us we will NEVER divulge, or rent, or sell your personal information for any reason.
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